TRADERS’ ASSOCIATIONS : UNITE TO SUCCEED
– 6 november 2017 –
106 traders’ associations are active in the Brussels-Capital Region. What are the advantages of joining forces? What does this involve for the traders? Atrium.Brussels would like to invite you, on Monday 27 November 2017, to come and find out about the numerous opportunities that a Traders’ Association can offer, as well as the good practices that make it effective and sustainable.
Today, there are 106 traders’ associations active in the Brussels-Capital Region. Although a large number of businesses are not, not yet or no longer members, this indicates that, statistically, in Brussels there is one association for every 226 businesses.
In comparison to the BIDs in New York and London or the SDCs in Montreal, this figure shows a particularly high “membership rate” in our country. This therefore leads to the first observation that Brussels seems to be a breeding ground for the emergence of traders’ associations.
On the other hand, it also means that the associations in Brussels generally act on an extremely local level, across a more fragmented area than in the other cities. Sometimes, in Brussels, the associations are only actually active in a particular section of a street or part of a district.
Since its creation 18 years ago, Atrium.Brussels has created traders’ associations with representatives and key partners in order to draw up an action plan to develop Brussels’ commercial appeal. The Agency has always tried to ensure that there is a direct and consistent link between regional ambition and local concerns.
By means of its district branches, first of all, and then, today, its Territorial Networks service, Atrium’s goal is to support the traders’ associations and make them more professional. It also aims to educate and equip any emerging ones.
At a time when independent business must face the increasingly fierce competition of mass distribution and e-commerce, it has therefore seemed obvious that the Territorial Networks service should highlight, by means of a guide, the ways in which the former can gain visibility and vitality.
The first part of the guide “Why and How: To join forces with businesses in the same district in Brussels” discusses the issue of traders’ associations in Brussels from a historical, geographic, socio-economic and legislative perspective. It also attempts to highlight the opportunities that these offer in terms of effectiveness and synergies.
Field observations have been an important source of information for analysing the characteristics of the various associations in the Brussels-Capital Region. As a source of inspiration, an overview has been produced of the various association models, from Ghent to Montreal, via the USA and England.
The second part of this study is organised in the form of a guide to good practices, and is aimed at those who wish to join together as an association or (re)energise their traders’ association in Brussels.
Are you ready to join forces?