pop-up The Street Store | Atrium.Brussels
Don’t block the pop-up – EN

It is a multi-faceted retail phenomenon with various advantages, allowing the retailer to try out an activity, a district or a product, while at the same time encouraging virality. Just like individuals, brands in the four corners of the globe use (and sometimes abuse) this model, ensuring that your shopping experience beats to the tune of a song by the late king of pop. Discover here the first blasts ringing out from international pop-ups.

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